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Articles

Quick Hit: 4 Takeaways after scaling an ad account from $200/day to $2k/day in spend in 7 Days

Read my 4 biggest takeaways after my recent scaling experience Preface I had just started with this client within the 30 days prior to the beginning of the scaling period. This client hadn’t hit their ROAS metric for the last 10 months at least. I hadn’t done this before so …

Articles

Quick Hit: Facebook Ad Retargeting Q’s and A’s

See what I recommended to a colleague in The Coalition Preface As I’ve shared before, I’m a member of Austin Brawner’s “The Coalition” group and its amazing. You should join and use my affiliate link to get a discount.. down at the bottom of the page! Someone asked a few …

Articles

Facebook Ad Campaign and Creative Teardown and Rebuild #1

See what a Facebook Marketing Rep recommended a colleague of mine and what I suggest he change Preface First, I received permission to post this from Danny at Nightingale & Lark Coffee Co. I was offering free reviews and consultations (still am!) regarding paid Facebook Ads because of Coronavirus and …

Articles

Just Starting Out With Facebook Ads? Quick Start Guide For Brands Spending $0-$15k/mo

Free guide on account structure, budget benchmarks, audiences, ad creatives, and more. Who can benefit from reading this guide: Biz owners and brand operators who want to move past the ‘boost post’ button and want to use paid ads as another traffic+revenue channel Beginner/junior-level marketers either in-house or at an …

Case Studies

Decreased average cost per lead for a University by 39-90% across four programs

The Main Result: Decreased average cost per student lead across four graduate and undergraduate programs for a private university between 39% and 90%. Step 0: The Set Up The private university wanted new student leads through a RFI (request for information) form on program specific landing pages. The “sales” cycle …

Case Studies

2.4x ROAS & most successful ticket sale effort in 10 years for the Sacramento Gay Men’s Chorus

The Main Result 2.4x ROAS (return on ad spend) and most successful ticket sale effort in 10 years for their spring show. STEP 0: THE SET UP The Sacramento Gay Men’s Chorus had one primary goal in mind: ticket sales. New audience testing and exploration a secondary goal.  The spring …

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